Apply Competency 1 Knowledge/Skill: Financial and Ethical Impact Analysis SummaryThroughout this course you will analyze Case Study: East Chestnut Regional Health System (ECRHS).Financial and Ethical Impact Analysis SummaryReview Case Study: East Chestnut Regional Health System.Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.Use the Case Study Review Guide as a tool to help you complete your analysis.Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors.Include a summary of each section in your analysis:Mission and objectivesOrganizational structure and cultureCurrent marketing strategiesCurrent financial analysisCompetitive advantageCurrent value chainCurrent target marketExternal environmental factorsCite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).
