TO ESSAYPRO WRITER: Module2 Milestone is attached and the reading material is attached. Please usereferences from the reading material that is attached. Please review theattached Module 2 Milestone to answer the below questions.In thismilestone, you will consider how to make decisions about place, meaning thedistribution channels to use for your chosen product. Specifically, you willconsider trends in the marketplace that are affecting distribution channel useand which distribution channel may be appropriate for the target market (i.e.,persona).Specifically,you must address the following rubric criteria:Recent Change inthe Marketplace:Describe how one recent change in the marketplace (purchasing habits orsocial, economic, and political events, for example) has affecteddistribution of products. (1 – 2 paragraphs, 1-2 sources APA format)DistributionChannel:Recommend one potential distribution channel (direct-to-consumer, retail,wholesale, distributor, or agent/broker) for your chosen product, andexplain why it is appropriate given your product and persona. (Use thepersona you developed in the Module Two milestone with revisions based oninstructor feedback) (1-2 paragraphs 1-2 sources APA format)